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Google Algorithm Updates
The change to how Google treats nofollow links went live today. Nofollow links can now be used as a hint for crawling, indexing, and ranking purposes. Previously, they were not.
Jonathan Griffin
Technical SEO
Webmaster Trends Analyst, John Mueller says that it is not possible to have more than one price per URL. We show one example where this is not the case.
A newly released Google Patent may be used to classify a website's Expertise, Authority, and Trust (EAT) for particular queries. EAT is typically required for YMYL topics, such as health and finance.
Summary of the regular Google Webmaster Central office-hours hangout, hosted by Webmaster Trends Analyst, John Mueller.
Google's John Mueller has confirmed that they no longer index content behind JavaScript 'load more' buttons. Also, Mueller confirmed that they might not index all content loaded via the infinite scroll technique either.
Google's John Mueller said that the ability to see the sources of 404s in the old crawl error report might not be coming back, although there have been some discussions about it.
In response to a Reddit thread, Google's John Mueller said that you should limit the number of pages created with hreflang to those that are absolutely critical & valuable.
The SERP trackers have shown increased volatility around the 18th February, which when combined with chatter on various SEO forums indicate that a small Google update has taken place.
Google said that if you build backlinks too fast their algorithms might just ignore them. You might also receive a manual spam penalty if reviewed by their webspam team.
Buying backlinks is against the Google Webmaster Guidelines. As such, you should use rel=nofollow or rel=sponsored SEO Signals, such as PageRank from being passed.
Google has launched Site Kit, a new WordPress plugin that helps you discover how people use your site, how to improve, and how to monetize your content, all from within your dashboard.
If you are Googling something specific on your site and one of the results is your XML sitemap, then it is likely that you have site quality issues.
Google's John Mueller replied to a Reddit Thread with some advice on how best to build an XML sitemap, including warning against crawler-based
Originally designed for celebrities and public figures to share answers to popular questions directly on Google, it has now been spotted being used by UC Davis University.
Using internal Nofollow links for PageRank Sculpting is a waste of time and does not work.
Google recommends using multiple sitemaps so you can filter issues in the Search Console to parts of your site.
The SERP tracking tools show increased volatility between the 3rd and 5th of October 2019 suggesting a Google Update.
Google has announced that a Core Google Algorithm Update was released into the wild on the 24th of September. We take an in-depth look.
There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update between the 13th - 18th of September 2019.
The SERP tracking tools show increased volatility caused by a possible rollback of the 29th August Google Algorithm Update.
A significant spike in the SERP Trackers indicates a Google Algorithm Update, with Dwell Time suggested as a ranking factor.
It looks like a modest update has been rolled out around the 17th August, 2019. Chatter and SERP trackers are active.
There has been a spike in volatility in the SERP Trackers indicating a Google Algorithm Update around the 1st August, 2019.
The SERP Trackers indicate a small Google Search Update took place on the 13th of July 2019, before ramping up significantly on the 17th of July.