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Technical SEO
Google has recently clarified what the term "Googlebot" means, and how it may affect SEO. We take a detailed look at what they had to say.
Jonathan Griffin
Rich Cards, the new mobile search result format for Recipes and Movies, has now been extended to cover Local Restaurants and Online courses.
Google Algorithm Updates
Google's Gary Illyes is actively hunting for spammy Exact Match Domains, or EMDs that are ranking in Google Search.
Bing has confirmed that it will not be following in the footsteps of Google, with their new Mobile-first Index.
Google has announced that they will now crawl and index the mobile version of the web page when indexing your website. We discuss what this means for you and how to prepare for the new Mobile-first index.
Google has officially confirmed on their Webmasters Blog that the launch of Penguin 4.0 has now started rolling out.
There is a lot of chatter in the SEO community that a large Google Update has just been rolled out, with some SERP trackers showing significant movement.
We have been paying close attention to the SERP trackers over the last few days, as increased volatility in the Search Results seems to be taking hold.
Google confirmed that when redirecting content to new URLs you should upload a copy of the old Sitemap so that Google can pick up on the redirects faster.
The SERP trackers showed a spike in volatility around the 13th - 16th April, with either change to the core algorithm or some kind of testing suspected.
MozCast showed a massive spike in volatility on the 28th March which indicates that a Google Update may be rolling out.
In a recent announcement, Google has confirmed that beginning in May 2016 they will increase the effect of the mobile-friendliness ranking signal.
Gary Illyes will no longer indicate when we may expect the latest Google Penguin Update as he has been wrong about its launch date several times already.
In a Google Hangout, John Mueller confirmed that he still has not heard anything about an announcement date for the next Penguin Update.
Google's John Mueller said in a Hangout that the Panda Algorithm is rolling out pretty much continuously.
As of the 24th February 2016, the new AMP pages have gone live and are now appearing in the SERPs. The roll out seems to be gradual.
Google said they did not want to clutter the search results with too many Rich Snippets, a day before a ~33% drop in the number of Review snippets showing.
Google has recently confirmed that the latest Google Penguin Update is still a work in progress and that they do not know when it would be rolled out.
It looks like (from looking at SERP Trackers) there were some minor Google algorithm changes this last weekend, after a very calm start to February.
Google responds to question asking why the Search Console Ranking data can differ from what you see when searching for that term.
There are some reports that Google is testing a larger ranking boost for mobile-friendly websites.
Google has announced they are aiming to launch the new Real-Time Penguin algorithm Update this quarter but it was weeks, not months away.
A massive Google Update hit on the 16th January and lasted all weekend. The fluctuations in the SERPS were off the charts.
The recent changes are a Core Update, and while Panda is part of the Core Algorithm, the recent update does not include any Panda changes.
