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Google Updates
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Google Algorithm Updates
Google has confirmed that the recent SERPS volatility that got SEO's and webmasters all talking over the last few days is not a Penguin Update.
Jonathan Griffin
SERP trackers are off the charts. Is this an extension of previous volatility or something new? Looks like just Google Testing stuff.
We are seeing some chatter that the Penguin 4 Real-Time Update may be starting to roll out. We do, however, have our doubts this is the case.
Google has recently indicated that the new Penguin Real-time update will be delayed further until they have finished testing it properly.
Despite the HTTPS update explaining some volatility in the SERPs, Google confirmed the continuing 19th November Update is also to blame.
In an update on the 4th December, Google's John Mueller confirmed that Google's Real-time Penguin Update will not launch this year.
There are increasing reports of major movements in the SERPs this week (19th November) with some indicating that it may be content quality related.
Google's Gary Illyes has just confirmed that there is still time to clean your backlink profile before the Penguin Algorithm is refreshed.
Google's new Artificial Intelligence "RankBrain" is Now Part of the general Search Algorithm helping to improve the results for previous unseen queries.
SERP trackers indicate a significant Google Update commencing on the 17th October. Google has indicated it a result of changes to the Core Algorithm.
An update to the Google Panda algorithm was likely rolled out this week, starting on the 28th August and continuing into September.
Google has recently launched Google Panda 4.2. The update affects 2-3% of all search queries and is expected to take several months to complete rolling out.
Google have recently said that their Panda Update \ refresh has been delayed for Technical Reasons, although it is still said to be 'coming soon'.
Technical SEO
Google's Gary Illyes has said that there is no need to update external backlinks when migrating to HTTPS. The link juice loss is minimal.
The Google Update seen on the 16th June appears to have benefited News sites, or those sites with a lot of fresh content.
With one of the biggest SERP Fluctations ever reported, all signs point to Wikipedia changing to HTTPs and a possible boost to other HTTPs websites.
Both Gary Illyes and John Mueller at Google have said that there was no update this last weekend despite large SERP movements being witnessed.
There are signs that Google released a Google Panda Update on the 1st May with many SERP trackers showing massive movements, and SEO chatter a buzz.
Google's Gary Illyes has recently confirmed that Google's New Mobile Friendly Algorithm has now been fully rolled out but pages will need to be recrawled.
Was there a Google Update on the 24 April 2015? Is it still rolling out? Check out the SERP Trackers and what the SEO community has to say.
Was there a Small Google Update on the 8th April 2015? We have seen quite a few changes in the Mozcast Metrics that indicate some changes are afoot.
Google has updated their Doorway Pages Algorithm to penalize spammy pages created solely to rank higher in their search engine.
From all the tracking tools, it looks like one of the biggest Google Updates since June 2012 (at least if you go by the MozCast Metrics). Despite lots of forum chatter, there is no real indication yet of what this update is targeting.
There has been a lot of chatter since last Friday of Google updating its search algorithm. The exact nature of the update is not yet known, but we are keeping a close eye on the chatter and will bring further details as and when we get them.