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Technical SEO
Webmaster Trends Analyst, John Mueller says that it is not possible to have more than one price per URL. We show one example where this is not the case.
Jonathan Griffin
A newly released Google Patent may be used to classify a website's Expertise, Authority, and Trust (EAT) for particular queries. EAT is typically required for YMYL topics, such as health and finance.
Summary of the regular Google Webmaster Central office-hours hangout, hosted by Webmaster Trends Analyst, John Mueller.
Google's John Mueller has confirmed that they no longer index content behind JavaScript 'load more' buttons. Also, Mueller confirmed that they might not index all content loaded via the infinite scroll technique either.
Google's John Mueller said that the ability to see the sources of 404s in the old crawl error report might not be coming back, although there have been some discussions about it.
In response to a Reddit thread, Google's John Mueller said that you should limit the number of pages created with hreflang to those that are absolutely critical & valuable.
Google said that if you build backlinks too fast their algorithms might just ignore them. You might also receive a manual spam penalty if reviewed by their webspam team.
Buying backlinks is against the Google Webmaster Guidelines. As such, you should use rel=nofollow or rel=sponsored SEO Signals, such as PageRank from being passed.
If you are Googling something specific on your site and one of the results is your XML sitemap, then it is likely that you have site quality issues.
Google's John Mueller replied to a Reddit Thread with some advice on how best to build an XML sitemap, including warning against crawler-based
Originally designed for celebrities and public figures to share answers to popular questions directly on Google, it has now been spotted being used by UC Davis University.
Using internal Nofollow links for PageRank Sculpting is a waste of time and does not work.
Google recommends using multiple sitemaps so you can filter issues in the Search Console to parts of your site.
If your rankings drop after submitting a disavow file then, according to Google, you may wish to remove some of the less shady links from your disavow file.
Google has recently clarified what the term "Googlebot" means, and how it may affect SEO. We take a detailed look at what they had to say.
Rich Cards, the new mobile search result format for Recipes and Movies, has now been extended to cover Local Restaurants and Online courses.
Bing has confirmed that it will not be following in the footsteps of Google, with their new Mobile-first Index.
Google confirmed that when redirecting content to new URLs you should upload a copy of the old Sitemap so that Google can pick up on the redirects faster.
Google's Gary Illyes has said that there is no need to update external backlinks when migrating to HTTPS. The link juice loss is minimal.
